ELEONES introduces new design for Extra Virgin Olive Oil 3L
The success of ELEONES Early Harvest in the US market has opened new potential for the ELEONES brand.
The ELEONES team has been working on extending the available products in the US market for the last year. The results came in February 2013 when an agreement was reached with key partners for the introduction of the ELEONES EVOO in the US market.
After long consultation with retailers, the ELEONES marketing department finalized the design for the new ELEONES EVOO in 3L tins.
The new design features the oldest olive tree that still exists in Halkidiki. The olive tree is 900 years old and it is still producing olives. Actually there were two of them left a couple of years ago but local authorities failed to protect them and one of them was cut and then de-routed in order for a new road to pass from the same spot!
As soon as word about the incident came to ELEONES headquarters, a professional photographer was sent to the spot and took tens of pictures of the second remaining tree, the one featured on our new design and in many of our brochures. The ELEONES team is determined to preserve the olive oil producing heritage of Halkidiki.
The ELEONES EVOO in 3L tin will be available in the US market from late June 2013 and it is a game changer with regards to ELEONES presence in the US market as volumes are substantially larger compared to the rare
ELEONES Early Harvest.