Greek olive oil exports continue upward trend in 2012
According to data released by the Hellenic Statistical Authority, Greek exports of olive oil continue to rise in the first nine months of 2012.
Almost two thirds of Greek olive oil exports are shipped in bulk to Italy. The olive oil is imported by Italian firms where it is blended with Italian olive oils and is then sold as Italian throughout the world.
The German market absorbs approximately 9 per cent of Greek olive oil exports. The phenomenal increase from last year (+81,20%) in ELEONES team’s opinion is due to the fact that demand in Germany still remains strong. Other factors are the relatively easy access that Greek companies have in that market and the large number of Greeks living in Germany.
Exports to the US market continue to grow strongly (+38,19%). This is mostly due to new quality Greek olive oil brands having access to this market. The US consumer seems to like Greek olive oil and this trend is believed by the ELEONES team to continue as long as Greek brands are willing to push on with substantial marketing moves and expansion of their distribution networks.
Greek olive oil exports to China rose sharply (+55,59%) although they still remain well behind those of Spain and Italy. However if this trend continues in the next two years the Chinese market could become the second most important market for Greek olive oil exports.